{"id":580114,"date":"2023-12-28T03:15:12","date_gmt":"2023-12-28T03:15:12","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/native-advertising\/"},"modified":"2023-12-28T03:15:12","modified_gmt":"2023-12-28T03:15:12","slug":"native-advertising","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/cn\/glossary\/native-advertising\/","title":{"rendered":"\u539f\u751f\u5e7f\u544a"},"content":{"rendered":"<p>\u539f\u751f\u5e7f\u544a\u662f\u6307\u4e00\u79cd\u4e0e\u5176\u6240\u5728\u5185\u5bb9\u65e0\u7f1d\u878d\u5408\u7684\u5728\u7ebf\u5e7f\u544a\u5f62\u5f0f\uff0c\u63d0\u4f9b\u4e0d\u95f4\u65ad\u4e14\u548c\u8c10\u7684\u7528\u6237\u4f53\u9a8c\u3002\u8fd1\u5e74\u6765\uff0c\u8fd9\u79cd\u521b\u65b0\u7684\u5e7f\u544a\u65b9\u6cd5\u56e0\u5176\u5728\u63a5\u89e6\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u65b9\u9762\u7684\u6709\u6548\u6027\u800c\u5e7f\u53d7\u6b22\u8fce\u3002\u5728\u8fd9\u7bc7\u7efc\u5408\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u539f\u751f\u5e7f\u544a\u7684\u590d\u6742\u6027\uff0c\u63a2\u8ba8\u5176\u4e3b\u8981\u7279\u5f81\u3001\u7c7b\u578b\u3001\u7528\u6cd5\u3001\u6311\u6218\u3001\u4e0e\u7c7b\u4f3c\u672f\u8bed\u7684\u6bd4\u8f83\u3001\u672a\u6765\u524d\u666f\u53ca\u5176\u4e0e\u4ee3\u7406\u670d\u52a1\u5668\u7684\u5173\u7cfb\u3002<\/p>\n<h2>\u6709\u5173\u539f\u751f\u5e7f\u544a\u7684\u8be6\u7ec6\u4fe1\u606f<\/h2>\n<p>\u539f\u751f\u5e7f\u544a\u5df2\u6210\u4e3a\u4e00\u79cd\u6218\u7565\u8425\u9500\u6280\u672f\uff0c\u5b83\u5c06\u4fc3\u9500\u5185\u5bb9\u4f2a\u88c5\u6210\u6709\u673a\u4e14\u76f8\u5173\u7684\u7f16\u8f91\u5185\u5bb9\u3002\u4e3b\u8981\u76ee\u6807\u662f\u5728\u4e0d\u5f71\u54cd\u89c2\u4f17\u5728\u7ebf\u4f53\u9a8c\u7684\u60c5\u51b5\u4e0b\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u3002\u5b83\u4e0e\u5176\u6240\u5728\u5e73\u53f0\u6216\u7f51\u7ad9\u7684\u5916\u89c2\u3001\u611f\u89c9\u548c\u529f\u80fd\u4fdd\u6301\u4e00\u81f4\u3002\u4e0e\u4f20\u7edf\u7684\u6a2a\u5e45\u5e7f\u544a\u6216\u5f39\u51fa\u7a97\u53e3\u4e0d\u540c\uff0c\u539f\u751f\u5e7f\u544a\u4e0e\u5468\u56f4\u7684\u5185\u5bb9\u65e0\u7f1d\u878d\u5408\uff0c\u4f7f\u5176\u4fb5\u5165\u6027\u66f4\u5c0f\uff0c\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<h2>\u539f\u751f\u5e7f\u544a\u7684\u4e3b\u8981\u7279\u5f81\u5206\u6790<\/h2>\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u539f\u751f\u5e7f\u544a\uff0c\u6211\u4eec\u6765\u5206\u89e3\u4e00\u4e0b\u5b83\u7684\u4e3b\u8981\u7279\u5f81\uff1a<\/p>\n<h3>1. \u6574\u5408\uff1a<\/h3>\n<ul>\n<li>\u4e0e\u5e73\u53f0\u7684\u5e03\u5c40\u548c\u98ce\u683c\u65e0\u7f1d\u96c6\u6210\u3002<\/li>\n<li>\u4e0e\u7f16\u8f91\u5185\u5bb9\u7684\u8bed\u6c14\u548c\u98ce\u683c\u76f8\u5339\u914d\u3002<\/li>\n<\/ul>\n<h3>2. \u65e0\u5e72\u6270\uff1a<\/h3>\n<ul>\n<li>\u4e0d\u4e2d\u65ad\u7528\u6237\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002<\/li>\n<li>\u9f13\u52b1\u66f4\u9ad8\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n<h3>3. \u76f8\u5173\u6027\uff1a<\/h3>\n<ul>\n<li>\u5185\u5bb9\u4e0e\u53d7\u4f17\u9ad8\u5ea6\u76f8\u5173\u3002<\/li>\n<li>\u5438\u5f15\u7528\u6237\u7684\u5174\u8da3\u548c\u9700\u6c42\u3002<\/li>\n<\/ul>\n<h3>4. \u62ab\u9732\uff1a<\/h3>\n<ul>\n<li>\u9700\u8981\u660e\u786e\u62ab\u9732\u4ee5\u5c06\u5176\u4e0e\u6709\u673a\u5185\u5bb9\u533a\u5206\u5f00\u3002<\/li>\n<li>\u4e0e\u89c2\u4f17\u5efa\u7acb\u4fe1\u4efb\u3002<\/li>\n<\/ul>\n<h2>\u539f\u751f\u5e7f\u544a\u7684\u7c7b\u578b<\/h2>\n<p>\u539f\u751f\u5e7f\u544a\u5305\u542b\u9488\u5bf9\u4e0d\u540c\u5e73\u53f0\u91cf\u8eab\u5b9a\u5236\u7684\u5404\u79cd\u683c\u5f0f\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u7c7b\u578b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7c7b\u578b<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4fe1\u606f\u6d41\u5e7f\u544a<\/td>\n<td>\u51fa\u73b0\u5728\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u5185\u5bb9\u63d0\u8981\u4e2d\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u8d5e\u52a9\u5185\u5bb9<\/td>\n<td>\u5728\u7b2c\u4e09\u65b9\u5e73\u53f0\u4e0a\u63a8\u5e7f\u54c1\u724c\u5185\u5bb9\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u539f\u751f\u89c6\u9891\u5e7f\u544a<\/td>\n<td>\u4e0e\u5e73\u53f0\u65e0\u7f1d\u5951\u5408\u7684\u89c6\u9891\u5185\u5bb9\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a<\/td>\n<td>\u4f5c\u4e3a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u5e38\u89c4\u5e16\u5b50\u51fa\u73b0\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u641c\u7d22\u5e7f\u544a<\/td>\n<td>\u5728\u641c\u7d22\u5f15\u64ce\u9875\u9762\u4e0a\u663e\u793a\u4e3a\u641c\u7d22\u7ed3\u679c\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u63a8\u8350\u5c0f\u90e8\u4ef6<\/td>\n<td>\u51fa\u73b0\u5728\u6587\u7ae0\u672b\u5c3e\uff0c\u5efa\u8bae\u76f8\u5173\u5185\u5bb9\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4f7f\u7528\u539f\u751f\u5e7f\u544a\u7684\u65b9\u6cd5\u548c\u76f8\u5173\u6311\u6218<\/h2>\n<p>\u539f\u751f\u5e7f\u544a\u63d0\u4f9b\u591a\u79cd\u5e94\u7528\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u54c1\u724c\u610f\u8bc6\uff1a<\/strong> \u63d0\u5347\u54c1\u724c\u5f62\u8c61\u548c\u8ba4\u77e5\u5ea6\u3002<\/li>\n<li><strong>\u5185\u5bb9\u63a8\u5e7f\uff1a<\/strong> \u5206\u4eab\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u9886\u5148\u4e00\u4ee3\uff1a<\/strong> \u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\u3002<\/li>\n<li><strong>\u7535\u5546\u9500\u552e\uff1a<\/strong> \u76f4\u63a5\u9500\u552e\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n<\/ul>\n<p>\u539f\u751f\u5e7f\u544a\u9762\u4e34\u7684\u6311\u6218\uff1a<\/p>\n<ul>\n<li><strong>\u5e7f\u544a\u62ab\u9732\uff1a<\/strong> \u786e\u4fdd\u900f\u660e\u5ea6\u4ee5\u6ee1\u8db3\u76d1\u7ba1\u8981\u6c42\u3002<\/li>\n<li><strong>\u5185\u5bb9\u8d28\u91cf\uff1a<\/strong> \u4fdd\u6301\u9ad8\u8d28\u91cf\u3001\u76f8\u5173\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u5e73\u53f0\u517c\u5bb9\u6027\uff1a<\/strong> \u65e0\u7f1d\u9002\u5e94\u5404\u79cd\u5e73\u53f0\u3002<\/li>\n<li><strong>\u53d7\u4f17\u5b9a\u4f4d\uff1a<\/strong> \u51c6\u786e\u5730\u5230\u8fbe\u6240\u9700\u7684\u53d7\u4f17\u3002<\/li>\n<\/ul>\n<h2>\u4e3b\u8981\u7279\u70b9\u53ca\u6bd4\u8f83<\/h2>\n<p>\u8ba9\u6211\u4eec\u5c06\u539f\u751f\u5e7f\u544a\u4e0e\u7c7b\u4f3c\u672f\u8bed\u533a\u5206\u5f00\u6765\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5f81<\/th>\n<th>\u539f\u751f\u5e7f\u544a<\/th>\n<th>\u5185\u5bb9\u8425\u9500<\/th>\n<th>\u8d5e\u52a9\u5185\u5bb9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e0e\u5185\u5bb9\u6574\u5408<\/td>\n<td>\u65e0\u7f1d\u7684<\/td>\n<td>\u878d\u5408\u7684<\/td>\n<td>\u878d\u5408\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u4fc3\u9500\u610f\u56fe<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u662f\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u53f0\u65e0\u5173<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u4e0d<\/td>\n<td>\u4e0d<\/td>\n<\/tr>\n<tr>\n<td>\u9700\u8981\u62ab\u9732\u5e7f\u544a<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u4e0d<\/td>\n<td>\u662f\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u7528\u6237\u53c2\u4e0e\u5ea6<\/td>\n<td>\u9ad8\u7684<\/td>\n<td>\u7f13\u548c<\/td>\n<td>\u9ad8\u7684<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u672a\u6765\u7684\u89c2\u70b9\u548c\u6280\u672f<\/h2>\n<p>\u5728\u6280\u672f\u8fdb\u6b65\u7684\u63a8\u52a8\u4e0b\uff0c\u539f\u751f\u5e7f\u544a\u7684\u672a\u6765\u62e5\u6709\u4ee4\u4eba\u5174\u594b\u7684\u53ef\u80fd\u6027\u3002\u8fd9\u4e9b\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4e2a\u6027\u5316\uff1a<\/strong> \u4e3a\u4e2a\u4eba\u7528\u6237\u5b9a\u5236\u5185\u5bb9\u3002<\/li>\n<li><strong>\u589e\u5f3a\u73b0\u5b9e (AR) \u548c\u865a\u62df\u73b0\u5b9e (VR)\uff1a<\/strong> \u6c89\u6d78\u5f0f\u5e7f\u544a\u4f53\u9a8c\u3002<\/li>\n<li><strong>\u4e92\u52a8\u5185\u5bb9\uff1a<\/strong> \u901a\u8fc7\u4e92\u52a8\u5143\u7d20\u5438\u5f15\u7528\u6237\u3002<\/li>\n<\/ul>\n<h2>\u4ee3\u7406\u670d\u52a1\u5668\u548c\u539f\u751f\u5e7f\u544a<\/h2>\n<p>\u4ee3\u7406\u670d\u52a1\u5668\u5728\u539f\u751f\u5e7f\u544a\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u4ece\u4e8b\u7f51\u7edc\u6293\u53d6\u4ee5\u8fdb\u884c\u5e02\u573a\u7814\u7a76\u3001\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u6216\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316\u7684\u4f01\u4e1a\u800c\u8a00\u3002\u4ee3\u7406\u670d\u52a1\u5668\u63d0\u4f9b\u533f\u540d\u6027\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u5728\u4e0d\u6cc4\u9732\u5176 IP \u5730\u5740\u7684\u60c5\u51b5\u4e0b\u8bbf\u95ee\u548c\u5206\u6790\u6570\u636e\u3002\u8fd9\u786e\u4fdd\u4e86\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u539f\u751f\u5e7f\u544a\u9886\u57df\u7684\u7ade\u4e89\u4f18\u52bf\u548c\u6570\u636e\u5b89\u5168\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u539f\u751f\u5e7f\u544a\u901a\u8fc7\u63d0\u4f9b\u4e00\u79cd\u975e\u4fb5\u5165\u6027\u3001\u6709\u5438\u5f15\u529b\u4e14\u6709\u6548\u7684\u65b9\u5f0f\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6570\u5b57\u8425\u9500\u683c\u5c40\u3002\u968f\u7740\u5b83\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u4f01\u4e1a\u5fc5\u987b\u9002\u5e94\u6700\u65b0\u7684\u8d8b\u52bf\u548c\u6280\u672f\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u6f5c\u529b\u3002\u4ee3\u7406\u670d\u52a1\u5668\uff08\u4f8b\u5982 ProxyElite \u63d0\u4f9b\u7684\u4ee3\u7406\u670d\u52a1\u5668\uff09\u662f\u5bfb\u6c42\u5229\u7528\u539f\u751f\u5e7f\u544a\u7684\u529b\u91cf\u540c\u65f6\u4fdd\u62a4\u5176\u5728\u7ebf\u5f62\u8c61\u7684\u4f01\u4e1a\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n<h2>\u76f8\u5173\u94fe\u63a5<\/h2>\n<p>\u6709\u5173\u539f\u751f\u5e7f\u544a\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u4ee5\u4e0b\u8d44\u6e90\uff1a<\/p>\n<ul>\n<li><a target=\"_new\" href=\"https:\/\/nativeadvertisinginstitute.com\/\" rel=\"noopener\">\u672c\u571f\u5e7f\u544a\u5b66\u9662<\/a><\/li>\n<li><a target=\"_new\" rel=\"noopener\">\u4e92\u52a8\u5e7f\u544a\u5c40 (IAB) \u539f\u751f\u5e7f\u544a\u624b\u518c<\/a><\/li>\n<\/ul>","protected":false},"featured_media":580115,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580114","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media\/580115"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media?parent=580114"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}