{"id":580120,"date":"2023-12-28T03:15:12","date_gmt":"2023-12-28T03:15:12","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/ad-exchange\/"},"modified":"2023-12-28T03:15:12","modified_gmt":"2023-12-28T03:15:12","slug":"ad-exchange","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/cn\/glossary\/ad-exchange\/","title":{"rendered":"\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0"},"content":{"rendered":"<p>Ad Exchange \u662f\u6570\u5b57\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff0c\u5728\u4e92\u8054\u7f51\u5e7f\u544a\u5e93\u5b58\u7684\u4e70\u5356\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5728\u8fd9\u7bc7\u767e\u79d1\u5168\u4e66\u5f0f\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e86 Ad Exchange \u7684\u590d\u6742\u6027\uff0c\u63a2\u7d22\u5176\u5404\u4e2a\u65b9\u9762\u3001\u7c7b\u578b\u3001\u5e94\u7528\u3001\u6311\u6218\u548c\u672a\u6765\u524d\u666f\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u8ba8\u8bba\u5982\u4f55\u5c06\u4ee3\u7406\u670d\u52a1\u5668\u4e0e Ad Exchange \u7ed3\u5408\u8d77\u6765\u4ee5\u589e\u5f3a\u529f\u80fd\u3002<\/p>\n<h2>\u6709\u5173 Ad Exchange \u7684\u7b80\u8981\u4fe1\u606f<\/h2>\n<p>Ad Exchange \u662f Advertising Exchange \u7684\u7f29\u5199\uff0c\u662f\u4e00\u4e2a\u6570\u5b57\u5e02\u573a\uff0c\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u805a\u96c6\u5728\u4e00\u8d77\u4ee5\u7f16\u7a0b\u65b9\u5f0f\u4e70\u5356\u5e7f\u544a\u7a7a\u95f4\u3002\u5b83\u4f5c\u4e3a\u4e00\u4e2a\u81ea\u52a8\u5316\u5e73\u53f0\uff0c\u4fc3\u8fdb\u5e7f\u544a\u5e93\u5b58\u7684\u5b9e\u65f6\u62cd\u5356\uff0c\u4ece\u800c\u5b9e\u73b0\u8de8\u7f51\u7ad9\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u9ad8\u6548\u5e7f\u544a\u6295\u653e\u3002<\/p>\n<h2>\u6709\u5173 Ad Exchange \u7684\u8be6\u7ec6\u4fe1\u606f<\/h2>\n<p>Ad Exchange \u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u9886\u57df\u8fd0\u4f5c\uff0c\u8fd9\u662f\u4e00\u79cd\u6570\u636e\u9a71\u52a8\u7684\u5e7f\u544a\u8d2d\u4e70\u548c\u9500\u552e\u65b9\u6cd5\u3002\u5b83\u901a\u8fc7\u5728\u5b9e\u65f6\u62cd\u5356\u4e2d\u81ea\u52a8\u8d2d\u4e70\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u3001\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7684\u76f8\u5173\u6027\u548c\u5b9a\u4f4d\u7cbe\u5ea6\u6765\u7b80\u5316\u6d41\u7a0b\u3002\u8be5\u4ea4\u6613\u6240\u5145\u5f53\u4e2d\u4ecb\uff0c\u5c06\u5e7f\u544a\u5546\uff08\u4e70\u65b9\uff09\u4e0e\u53d1\u5e03\u5546\uff08\u5356\u65b9\uff09\u8054\u7cfb\u8d77\u6765\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u65e0\u7f1d\u5730\u4ea4\u6613\u5e7f\u544a\u5e93\u5b58\u3002<\/p>\n<h2>Ad Exchange\u4e3b\u8981\u529f\u80fd\u5206\u6790<\/h2>\n<p>Ad Exchange \u62e5\u6709\u591a\u9879\u5173\u952e\u529f\u80fd\uff0c\u8fd9\u4e9b\u529f\u80fd\u4f7f\u5176\u5728\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff1a<\/p>\n<h3>1. \u5b9e\u65f6\u7ade\u4ef7\uff08RTB\uff09\uff1a<\/h3>\n<ul>\n<li>Ad Exchange \u5e73\u53f0\u5229\u7528 RTB \u8fdb\u884c\u6beb\u79d2\u7ea7\u7ade\u4ef7\uff0c\u786e\u4fdd\u5e7f\u544a\u5feb\u901f\u6295\u653e\u3002<\/li>\n<\/ul>\n<h3>2. \u6570\u636e\u9a71\u52a8\u7684\u5b9a\u4f4d\uff1a<\/h3>\n<ul>\n<li>\u5148\u8fdb\u7684\u6570\u636e\u5206\u6790\u53ef\u5b9e\u73b0\u7cbe\u786e\u7684\u53d7\u4f17\u5b9a\u4f4d\uff0c\u63d0\u9ad8\u5e7f\u544a\u7684\u76f8\u5173\u6027\u548c\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<h3>3. \u900f\u660e\u5ea6\uff1a<\/h3>\n<ul>\n<li>\u5e7f\u544a\u5546\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u5176\u5e7f\u544a\u7684\u5c55\u793a\u4f4d\u7f6e\uff0c\u4ece\u800c\u589e\u5f3a\u63a7\u5236\u529b\u548c\u8d23\u4efb\u611f\u3002<\/li>\n<\/ul>\n<h2>Ad Exchange \u7684\u7c7b\u578b<\/h2>\n<p>Ad Exchange \u53ef\u5206\u4e3a\u4e0d\u540c\u7c7b\u578b\uff0c\u6bcf\u79cd\u7c7b\u578b\u90fd\u53ef\u6ee1\u8db3\u7279\u5b9a\u7684\u9700\u6c42\u548c\u504f\u597d\u3002\u8fd9\u662f\u4e00\u4e2a\u7ec6\u5206\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7c7b\u578b<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5f00\u653e\u4ea4\u6d41<\/td>\n<td>\u6240\u6709\u5e7f\u544a\u5546\u5747\u53ef\u8bbf\u95ee\u7684\u516c\u5171\u5e02\u573a\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u79c1\u4eba\u4ea4\u6613\u6240<\/td>\n<td>\u4ec5\u9650\u53d7\u9080\u8005\u53c2\u52a0\uff0c\u63d0\u4f9b\u66f4\u591a\u63a7\u5236\u6743\u548c\u4f18\u8d28\u5e93\u5b58\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7a0b\u5e8f\u5316\u76f4\u63a5<\/td>\n<td>\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u4e4b\u95f4\u7684\u76f4\u63a5\u4ea4\u6613\uff0c\u7ed5\u8fc7\u62cd\u5356\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u79fb\u52a8\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0<\/td>\n<td>\u4e13\u6ce8\u4e8e\u79fb\u52a8\u5e7f\u544a\u8d44\u6e90\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Ad Exchange \u7684\u4f7f\u7528\u65b9\u6cd5\u3001\u95ee\u9898\u53ca\u5176\u89e3\u51b3\u65b9\u6848<\/h2>\n<h3>\u5229\u7528\u7387\uff1a<\/h3>\n<ul>\n<li>\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528 Ad Exchange \u7cbe\u51c6\u8986\u76d6\u76ee\u6807\u53d7\u4f17\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5e7f\u544a\u652f\u51fa\u6d6a\u8d39\u3002<\/li>\n<li>\u53d1\u5e03\u5546\u901a\u8fc7\u5c06\u5e7f\u544a\u7a7a\u95f4\u51fa\u552e\u7ed9\u6700\u9ad8\u51fa\u4ef7\u8005\u6765\u6700\u5927\u5316\u6536\u5165\uff0c\u4ece\u800c\u4f18\u5316\u5e93\u5b58\u3002<\/li>\n<\/ul>\n<h3>\u6311\u6218\uff1a<\/h3>\n<ul>\n<li>\u5e7f\u544a\u6b3a\u8bc8\u548c\u53ef\u89c1\u5ea6\u95ee\u9898\u53ef\u80fd\u4f1a\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002<\/li>\n<li>\u9690\u79c1\u95ee\u9898\u548c\u5e7f\u544a\u62e6\u622a\u6280\u672f\u5e26\u6765\u4e86\u6311\u6218\u3002<\/li>\n<\/ul>\n<h3>\u89e3\u51b3\u65b9\u6848\uff1a<\/h3>\n<ul>\n<li>\u5b9e\u65bd\u5f3a\u5927\u7684\u6b3a\u8bc8\u68c0\u6d4b\u548c\u53ef\u89c6\u6027\u5de5\u5177\u3002<\/li>\n<li>\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u5e76\u91c7\u53d6\u8d1f\u8d23\u4efb\u7684\u6570\u636e\u6536\u96c6\u5b9e\u8df5\u3002<\/li>\n<\/ul>\n<h2>\u4e3b\u8981\u7279\u70b9\u53ca\u5176\u4ed6\u6bd4\u8f83<\/h2>\n<p>\u8ba9\u6211\u4eec\u5c06 Ad Exchange \u4e0e\u5e7f\u544a\u9886\u57df\u7684\u76f8\u5173\u672f\u8bed\u8fdb\u884c\u6bd4\u8f83\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5f81<\/th>\n<th>\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0<\/th>\n<th>\u5e7f\u544a\u7f51\u7edc<\/th>\n<th>\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09<\/th>\n<th>\u4f9b\u5e94\u65b9\u5e73\u53f0\uff08SSP\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u57fa\u4e8e\u62cd\u5356<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u4e0d<\/td>\n<td>\u4e0d<\/td>\n<td>\u4e0d<\/td>\n<\/tr>\n<tr>\n<td>\u5b9e\u65f6\u7ade\u4ef7<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u4e0d<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u4e0d<\/td>\n<\/tr>\n<tr>\n<td>\u51fa\u7248\u5546\u63a7\u5236<\/td>\n<td>\u662f\u7684<\/td>\n<td>\u6709\u9650\u7684<\/td>\n<td>\u4e0d<\/td>\n<td>\u662f\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u5e93\u5b58\u900f\u660e\u5ea6<\/td>\n<td>\u9ad8\u7684<\/td>\n<td>\u7f13\u548c<\/td>\n<td>\u4f4e\u7684<\/td>\n<td>\u9ad8\u7684<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e0e Ad Exchange \u76f8\u5173\u7684\u672a\u6765\u524d\u666f\u548c\u6280\u672f<\/h2>\n<p>Ad Exchange \u7684\u672a\u6765\u4ee5\u6301\u7eed\u521b\u65b0\u548c\u9002\u5e94\u4e3a\u6807\u5fd7\uff1a<\/p>\n<ul>\n<li>\u589e\u5f3a\u7684\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u53ef\u5b9e\u73b0\u66f4\u7cbe\u786e\u7684\u5b9a\u4f4d\u3002<\/li>\n<li>\u4e0e\u533a\u5757\u94fe\u7b49\u65b0\u5174\u6280\u672f\u96c6\u6210\u4ee5\u63d0\u9ad8\u900f\u660e\u5ea6\u3002<\/li>\n<li>\u8de8\u8bbe\u5907\u5b9a\u4f4d\uff0c\u8de8\u4e0d\u540c\u5e73\u53f0\u65e0\u7f1d\u63a5\u89e6\u6d88\u8d39\u8005\u3002<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u4f7f\u7528\u4ee3\u7406\u670d\u52a1\u5668\u6216\u5c06\u5176\u4e0e Ad Exchange \u5173\u8054<\/h2>\n<p>\u4ee3\u7406\u670d\u52a1\u5668\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4ee5\u4e0b\u4f18\u52bf\u5728 Ad Exchange \u751f\u6001\u7cfb\u7edf\u4e2d\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff1a<\/p>\n<ol>\n<li>\n<p><strong>\u589e\u5f3a\u9690\u79c1<\/strong>\uff1a\u4ee3\u7406\u670d\u52a1\u5668\u53ef\u4ee5\u5c4f\u853d\u7528\u6237\u7684 IP \u5730\u5740\uff0c\u4e3a\u53c2\u4e0e\u5e7f\u544a\u62cd\u5356\u7684\u7528\u6237\u589e\u52a0\u4e00\u5c42\u989d\u5916\u7684\u533f\u540d\u6027\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5730\u7406\u4f4d\u7f6e\u5b9a\u4f4d<\/strong>\uff1a\u4ee3\u7406\u5141\u8bb8\u5e7f\u544a\u5546\u770b\u8d77\u6765\u50cf\u662f\u4ece\u7279\u5b9a\u4f4d\u7f6e\u8fdb\u884c\u6d4f\u89c8\uff0c\u4ece\u800c\u5b9e\u73b0\u5730\u7406\u5b9a\u4f4d\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5e7f\u544a\u9a8c\u8bc1<\/strong>\uff1a\u4ee3\u7406\u53ef\u7528\u4e8e\u5e7f\u544a\u9a8c\u8bc1\uff0c\u786e\u4fdd\u5e7f\u544a\u6309\u9884\u671f\u663e\u793a\u5e76\u76d1\u63a7\u5e7f\u544a\u6b3a\u8bc8\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8d1f\u8f7d\u5747\u8861<\/strong>\uff1a\u4ee3\u7406\u670d\u52a1\u5668\u53ef\u4ee5\u6709\u6548\u5206\u914d\u6d41\u91cf\uff0c\u786e\u4fdd\u65e0\u7f1d\u8bbf\u95ee Ad Exchange \u5e73\u53f0\u3002<\/p>\n<\/li>\n<\/ol>\n<p>\u603b\u4e4b\uff0cAd Exchange \u662f\u6570\u5b57\u5e7f\u544a\u9886\u57df\u7684\u5173\u952e\u8981\u7d20\uff0c\u53ef\u4fc3\u8fdb\u9ad8\u6548\u7684\u5e7f\u544a\u8d2d\u4e70\u548c\u9500\u552e\u3002\u5b83\u7684\u53d1\u5c55\u662f\u7531\u6280\u672f\u3001\u6570\u636e\u5206\u6790\u548c\u7528\u6237\u9690\u79c1\u7684\u8fdb\u6b65\u63a8\u52a8\u7684\u3002\u5f53\u4e0e\u4ee3\u7406\u670d\u52a1\u5668\u96c6\u6210\u65f6\uff0c\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u53ef\u4ee5\u5728\u8fd9\u4e2a\u52a8\u6001\u751f\u6001\u7cfb\u7edf\u4e2d\u589e\u5f3a\u5176\u80fd\u529b\u5e76\u4f18\u5316\u5176\u7b56\u7565\u3002<\/p>\n<h2>\u76f8\u5173\u94fe\u63a5<\/h2>\n<p>\u6709\u5173 Ad Exchange \u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u6d4f\u89c8\u4ee5\u4e0b\u8d44\u6e90\uff1a<\/p>\n<ul>\n<li><a target=\"_new\" href=\"https:\/\/www.iab.com\/\" rel=\"noopener\">\u4e92\u52a8\u5e7f\u544a\u5c40 (IAB)<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/www.adexchanger.com\/\" rel=\"noopener\">\u5e7f\u544a\u4ea4\u6362\u5668<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/www.adweek.com\/\" rel=\"noopener\">\u5e7f\u544a\u5468\u520a<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/adage.com\/\" rel=\"noopener\">\u5e7f\u544a\u65f6\u4ee3<\/a><\/li>\n<\/ul>","protected":false},"featured_media":580121,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580120","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media\/580121"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media?parent=580120"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}