{"id":580124,"date":"2023-12-28T03:15:12","date_gmt":"2023-12-28T03:15:12","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/dsp-demand-side-platform\/"},"modified":"2023-12-28T03:15:12","modified_gmt":"2023-12-28T03:15:12","slug":"dsp-demand-side-platform","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/cn\/glossary\/dsp-demand-side-platform\/","title":{"rendered":"DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09"},"content":{"rendered":"<h2>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u7b80\u4ecb<\/h2>\n<p>\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u662f\u5728\u7ebf\u5e7f\u544a\u548c\u7a0b\u5e8f\u5316\u8d2d\u4e70\u9886\u57df\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002 DSP 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\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7edf\u4e00\u7684\u5e73\u53f0\u6765\u7ba1\u7406\u5404\u79cd\u6765\u6e90\u7684\u5e7f\u544a\u5e93\u5b58\uff0c\u4ece\u800c\u7b80\u5316\u4e86\u8d2d\u4e70\u6d41\u7a0b\u3002<\/p>\n<h3>\u7ee9\u6548\u5206\u6790<\/h3>\n<p>\u5168\u9762\u7684\u62a5\u544a\u548c\u5206\u6790\u5de5\u5177\u53ef\u5e2e\u52a9\u5e7f\u544a\u5546\u8861\u91cf\u5176\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u5e76\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/p>\n<h2>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u7684\u7c7b\u578b<\/h2>\n<p>DSP \u6709\u591a\u79cd\u7c7b\u578b\uff0c\u6bcf\u79cd\u7c7b\u578b\u90fd\u80fd\u6ee1\u8db3\u7279\u5b9a\u7684\u9700\u6c42\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684 DSP \u7c7b\u578b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7c7b\u578b<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u81ea\u52a9\u5f0fDSP<\/td>\n<td>\u5e7f\u544a\u5546\u72ec\u7acb\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5168\u65b9\u4f4d\u670d\u52a1DSP<\/td>\n<td>\u4ee3\u7406\u673a\u6784\u4e3a\u5ba2\u6237\u5904\u7406\u6d3b\u52a8\u7ba1\u7406\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7acb\u5f0fDSP<\/td>\n<td>\u4e13\u95e8\u9488\u5bf9\u7279\u5b9a\u884c\u4e1a\u6216\u5229\u57fa\u5e02\u573a\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u79fb\u52a8DSP<\/td>\n<td>\u4e13\u6ce8\u4e8e\u79fb\u52a8\u5e7f\u544a\u6e20\u9053\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u89c6\u9891DSP<\/td>\n<td>\u9488\u5bf9\u89c6\u9891\u5e7f\u544a\u683c\u5f0f\u8fdb\u884c\u4e86\u4f18\u5316\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4ea4\u5a92\u4f53DSP<\/td>\n<td>\u4e13\u4e3a\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u5e7f\u544a\u91cf\u8eab\u5b9a\u5236\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u7684\u4f7f\u7528\u65b9\u6cd5\u53ca\u76f8\u5173\u6311\u6218<\/h2>\n<p>\u867d\u7136 DSP \u5177\u6709\u5de8\u5927\u7684\u4f18\u52bf\uff0c\u4f46\u5b83\u4eec\u4e5f\u9762\u4e34\u7740\u6311\u6218\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f7f\u7528 DSP \u7684\u5e38\u89c1\u65b9\u6cd5\u4ee5\u53ca\u76f8\u5173\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\n<h3>\u7528\u4f8b<\/h3>\n<ol>\n<li><strong>\u54c1\u724c\u610f\u8bc6<\/strong>\uff1a\u6295\u653e\u5c55\u793a\u5e7f\u544a\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<li><strong>\u9886\u5148\u4e00\u4ee3<\/strong>\uff1a\u7784\u51c6\u6f5c\u5728\u5ba2\u6237\u4ee5\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li><strong>\u91cd\u5b9a\u5411<\/strong>\uff1a\u91cd\u65b0\u4e0e\u4e4b\u524d\u8bbf\u95ee\u8fc7\u60a8\u7f51\u7ad9\u7684\u7528\u6237\u4e92\u52a8\u3002<\/li>\n<\/ol>\n<h3>\u6311\u6218\u4e0e\u89e3\u51b3\u65b9\u6848<\/h3>\n<ul>\n<li><strong>\u5e7f\u544a\u6b3a\u8bc8<\/strong>\uff1a\u5b9e\u65bd\u6b3a\u8bc8\u68c0\u6d4b\u5de5\u5177\u6765\u6253\u51fb\u5e7f\u544a\u6b3a\u8bc8\u3002<\/li>\n<li><strong>\u5e7f\u544a\u62e6\u622a<\/strong>\uff1a\u5236\u4f5c\u975e\u4fb5\u5165\u5f0f\u3001\u5f15\u4eba\u5165\u80dc\u7684\u5e7f\u544a\u6765\u514b\u670d\u5e7f\u544a\u62e6\u622a\u5668\u3002<\/li>\n<li><strong>\u9884\u7b97\u7ba1\u7406<\/strong>\uff1a\u5229\u7528\u9884\u7b97\u4f18\u5316\u529f\u80fd\u6765\u63a7\u5236\u652f\u51fa\u3002<\/li>\n<\/ul>\n<h2>\u4e3b\u8981\u7279\u70b9\u53ca\u540c\u7c7b\u4ea7\u54c1\u6bd4\u8f83<\/h2>\n<p>\u4e3a\u4e86\u9610\u660e DSP \u548c\u7c7b\u4f3c\u672f\u8bed\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u8ba9\u6211\u4eec\u5bf9\u5b83\u4eec\u8fdb\u884c\u6bd4\u8f83\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5b66\u671f<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09<\/td>\n<td>\u4ee3\u8868\u5e7f\u544a\u5546\u8d2d\u4e70\u5e7f\u544a\u8d44\u6e90\u3002<\/td>\n<\/tr>\n<tr>\n<td>SSP\uff08\u4f9b\u5e94\u65b9\u5e73\u53f0\uff09<\/td>\n<td>\u4ee3\u8868\u53d1\u5e03\u5546\u9500\u552e\u5e7f\u544a\u8d44\u6e90\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0<\/td>\n<td>\u4fc3\u8fdb\u5e7f\u544a\u5546\u548c\u53d1\u5e03\u5546\u4e4b\u95f4\u7684\u5e7f\u544a\u4ea4\u6613\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u7f51\u7edc<\/td>\n<td>\u805a\u5408\u6765\u81ea\u591a\u4e2a\u53d1\u5e03\u5546\u7684\u5e7f\u544a\u5e93\u5b58\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e0e DSP \u76f8\u5173\u7684\u672a\u6765\u524d\u666f\u548c\u6280\u672f<\/h2>\n<p>DSP \u7684\u672a\u6765\u4ee4\u4eba\u5174\u594b\uff0c\u65b0\u5174\u6280\u672f\u6b63\u5728\u5851\u9020\u5176\u53d1\u5c55\u3002\u4e3b\u8981\u8d8b\u52bf\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60<\/strong>\uff1a\u589e\u5f3a\u7684\u5b9a\u4f4d\u548c\u5e7f\u544a\u4f18\u5316\u3002<\/li>\n<li><strong>\u9690\u79c1\u5408\u89c4<\/strong>\uff1a\u66f4\u4e25\u683c\u7684\u6570\u636e\u4fdd\u62a4\u6cd5\u89c4\u3002<\/li>\n<li><strong>\u8de8\u6e20\u9053\u6574\u5408<\/strong>\uff1a\u8de8\u5404\u79cd\u6e20\u9053\u7684\u65e0\u7f1d\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u3002<\/li>\n<\/ul>\n<h2>\u4ee3\u7406\u670d\u52a1\u5668\u5982\u4f55\u4e0e DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u7ed3\u5408\u4f7f\u7528<\/h2>\n<p>\u4ee3\u7406\u670d\u52a1\u5668\u5728 DSP \u64cd\u4f5c\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\uff0c\u63d0\u4f9b\u533f\u540d\u6027\u548c\u5b89\u5168\u6027\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u5229\u7528\u4ee3\u7406\u670d\u52a1\u5668\u6765\uff1a<\/p>\n<ul>\n<li><strong>\u5730\u7406\u5b9a\u4f4d<\/strong>\uff1a\u8bbf\u95ee\u7279\u5b9a\u533a\u57df\u7684\u5e7f\u544a\u5e93\u5b58\u3002<\/li>\n<li><strong>\u5e7f\u544a\u9a8c\u8bc1<\/strong>\uff1a\u786e\u4fdd\u5e7f\u544a\u6295\u653e\u548c\u53ef\u89c1\u5ea6\u3002<\/li>\n<li><strong>\u533f\u540d<\/strong>\uff1a\u4fdd\u62a4\u654f\u611f\u6570\u636e\u5e76\u4fdd\u6301\u533f\u540d\u3002<\/li>\n<\/ul>\n<h2>\u76f8\u5173\u94fe\u63a5<\/h2>\n<p>\u6709\u5173 DSP \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u6d4f\u89c8\u4ee5\u4e0b\u8d44\u6e90\uff1a<\/p>\n<ol>\n<li><a target=\"_new\" rel=\"noopener\">IAB \u7684 DSP \u6307\u5357<\/a><\/li>\n<li><a target=\"_new\" rel=\"noopener\">AdExchanger \u7684 DSP \u65b0\u95fb<\/a><\/li>\n<li><a target=\"_new\" rel=\"noopener\">Google Display \u548c Video 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