{"id":580126,"date":"2023-12-28T03:15:12","date_gmt":"2023-12-28T03:15:12","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/rtb-real-time-bidding\/"},"modified":"2023-12-28T03:15:12","modified_gmt":"2023-12-28T03:15:12","slug":"rtb-real-time-bidding","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/cn\/glossary\/rtb-real-time-bidding\/","title":{"rendered":"RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09"},"content":{"rendered":"<h2>RTB\uff08\u5b9e\u65f6\u7ade\u4ef7\uff09\u7b80\u4ecb<\/h2>\n<p>\u5b9e\u65f6\u51fa\u4ef7 (RTB) \u662f\u6570\u5b57\u5e7f\u544a\u7684\u4e00\u4e2a\u52a8\u6001\u4e14\u91cd\u8981\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u5b83\u5f7b\u5e95\u6539\u53d8\u4e86\u8425\u9500\u4eba\u5458\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u7684\u65b9\u5f0f\u3002\u8fd9\u662f\u4e00\u4e2a\u901a\u8fc7\u81ea\u52a8\u62cd\u5356\u5b9e\u65f6\u8d2d\u4e70\u548c\u51fa\u552e\u6570\u5b57\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u7684\u8fc7\u7a0b\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u6839\u636e\u6bcf\u6b21\u5c55\u793a\u6b21\u6570\u5bf9\u5e7f\u544a\u5e93\u5b58\u8fdb\u884c\u7ade\u4ef7\u3002\u672c\u6587\u6df1\u5165\u7814\u7a76 RTB \u7684\u590d\u6742\u4e16\u754c\uff0c\u63a2\u8ba8\u5176\u4e3b\u8981\u529f\u80fd\u3001\u7c7b\u578b\u3001\u5e94\u7528\u7a0b\u5e8f\u3001\u6311\u6218\u53ca\u5176\u4e0e\u4ee3\u7406\u670d\u52a1\u5668\u7684\u5173\u8054\u3002<\/p>\n<h2>RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09\u8be6\u7ec6\u4fe1\u606f<\/h2>\n<h3>RTB\uff08\u5b9e\u65f6\u7ade\u4ef7\uff09\u5173\u952e\u7279\u6027\u5206\u6790<\/h3>\n<p>RTB \u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5728\u53d7\u4f17\u6700\u6d3b\u8dc3\u65f6\u51c6\u786e\u63a5\u89e6\u53d7\u4f17\u7684\u4f18\u52bf\uff0c\u786e\u4fdd\u5e7f\u544a\u652f\u51fa\u6700\u5927\u5316\u4ee5\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002 RTB \u7684\u4e00\u4e9b\u4e3b\u8981\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\n<p>\u5b9e\u65f6\u62cd\u5356\uff1a\u7f51\u9875\u52a0\u8f7d\u65f6\uff0c\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u4f1a\u5728\u51e0\u6beb\u79d2\u5185\u62cd\u5356\uff0c\u4ece\u800c\u5141\u8bb8\u5e7f\u544a\u5546\u5b9e\u65f6\u51fa\u4ef7\u3002<\/p>\n<\/li>\n<li>\n<p>\u7cbe\u51c6\u5b9a\u4f4d\uff1a\u5e7f\u544a\u5546\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u7684\u4eba\u7fa4\u3001\u5174\u8da3\u548c\u884c\u4e3a\uff0c\u786e\u4fdd\u5e7f\u544a\u5230\u8fbe\u6b63\u786e\u7684\u53d7\u4f17\u3002<\/p>\n<\/li>\n<li>\n<p>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff1aRTB \u4f9d\u9760\u6570\u636e\u5206\u6790\u6765\u4f18\u5316\u51fa\u4ef7\u7b56\u7565\u5e76\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002<\/p>\n<\/li>\n<\/ul>\n<h3>RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09\u7684\u7c7b\u578b<\/h3>\n<p>\u6839\u636e\u62cd\u5356\u7684\u5e7f\u544a\u8d44\u6e90\uff0cRTB \u53ef\u4ee5\u5206\u4e3a\u591a\u79cd\u7c7b\u578b\u3002\u4ee5\u4e0b\u662f RTB \u7684\u4e3b\u8981\u7c7b\u578b\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7c7b\u578b<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u516c\u5f00\u62cd\u5356<\/td>\n<td>\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u88ab\u62cd\u5356\u7ed9\u51fa\u4ef7\u6700\u9ad8\u8005\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u79c1\u4eba\u5e02\u573a<\/td>\n<td>\u4ec5\u9650\u53d7\u9080\u8005\u53c2\u52a0\u7684\u62cd\u5356\u4f1a\uff0c\u51fa\u552e\u4f18\u8d28\u5e93\u5b58\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9996\u9009\u4f18\u60e0<\/td>\n<td>\u51fa\u7248\u5546\u548c\u5e7f\u544a\u5546\u4e4b\u95f4\u7684\u76f4\u63a5\u4ea4\u6613\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7a0b\u5e8f\u5316\u76f4\u63a5<\/td>\n<td>\u81ea\u52a8\u76f4\u63a5\u4ea4\u6613\uff0c\u7ed5\u8fc7\u62cd\u5356\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09\u7684\u4f7f\u7528\u65b9\u6cd5\u3001\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848<\/h3>\n<p>\u867d\u7136 RTB \u5177\u6709\u8bb8\u591a\u4f18\u52bf\uff0c\u4f46\u5b83\u4e5f\u9762\u4e34\u7740\u6311\u6218\u3002\u5e38\u89c1\u95ee\u9898\u5305\u62ec\u5e7f\u544a\u6b3a\u8bc8\u3001\u54c1\u724c\u5b89\u5168\u548c\u53ef\u89c1\u5ea6\u3002\u4e3a\u4e86\u7f13\u89e3\u8fd9\u4e9b\u95ee\u9898\uff0c\u91c7\u7528\u4e86\u5148\u8fdb\u7684\u5e7f\u544a\u9a8c\u8bc1\u548c\u6b3a\u8bc8\u68c0\u6d4b\u5de5\u5177\u3002\u4ee5\u4e0b\u662f RTB \u7684\u4e00\u4e9b\u4f7f\u7528\u65b9\u5f0f\u4ee5\u53ca\u76f8\u5173\u7684\u6311\u6218\u548c\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5e94\u7528<\/th>\n<th>\u6311\u6218<\/th>\n<th>\u89e3\u51b3\u65b9\u6848<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a<\/td>\n<td>\u5e7f\u544a\u6b3a\u8bc8\u3001\u53ef\u89c1\u5ea6\u95ee\u9898\u3002<\/td>\n<td>\u5e7f\u544a\u9a8c\u8bc1\u5de5\u5177\uff0c\u6b3a\u8bc8\u68c0\u6d4b\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u91cd\u5b9a\u5411<\/td>\n<td>\u9690\u79c1\u95ee\u9898\u3001\u5e7f\u544a\u62e6\u622a\u5668\u3002<\/td>\n<td>\u9075\u5b88\u9690\u79c1\u6cd5\u89c4\uff0c\u5f81\u5f97\u7528\u6237\u540c\u610f\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u52a8\u6001\u521b\u610f<\/td>\n<td>\u6570\u636e\u6574\u5408\uff0c\u521b\u610f\u4f18\u5316\u3002<\/td>\n<td>\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff0c\u521b\u610f\u6d4b\u8bd5\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u4e3b\u8981\u7279\u70b9\u53ca\u540c\u7c7b\u4ea7\u54c1\u6bd4\u8f83<\/h3>\n<p>\u5c06 RTB \u4e0e\u6570\u5b57\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u5176\u4ed6\u76f8\u5173\u672f\u8bed\u533a\u5206\u5f00\u6765\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u662f\u4e00\u4e2a\u6bd4\u8f83\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5b66\u671f<\/th>\n<th>\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09<\/td>\n<td>\u57fa\u4e8e\u62cd\u5356\u7684\u5b9e\u65f6\u5e7f\u544a\u8d2d\u4e70\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7a0b\u5e8f\u5316\u5e7f\u544a<\/td>\n<td>\u81ea\u52a8\u5e7f\u544a\u8d2d\u4e70\uff0c\u5305\u62ec RTB\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0<\/td>\n<td>\u4e70\u5356\u5e7f\u544a\u5e93\u5b58\u7684\u5e73\u53f0\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e7f\u544a\u7f51\u7edc<\/td>\n<td>\u8de8\u591a\u4e2a\u7f51\u7ad9\u7684\u5e7f\u544a\u5e93\u5b58\u805a\u5408\u5668\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e0e RTB\uff08\u5b9e\u65f6\u7ade\u4ef7\uff09\u76f8\u5173\u7684\u524d\u666f\u548c\u672a\u6765\u6280\u672f<\/h2>\n<p>\u5728\u6280\u672f\u8fdb\u6b65\u7684\u63a8\u52a8\u4e0b\uff0cRTB \u7684\u672a\u6765\u5145\u6ee1\u5e0c\u671b\u3002\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u5c06\u5728\u4f18\u5316\u51fa\u4ef7\u7b56\u7565\u65b9\u9762\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u6b64\u5916\uff0c\u4e92\u8054\u8bbe\u5907\u548c\u7269\u8054\u7f51 (IoT) \u7684\u5174\u8d77\u5c06\u4e3a\u5b9e\u65f6\u5e7f\u544a\u6295\u653e\u521b\u9020\u65b0\u7684\u9014\u5f84\u3002<\/p>\n<h2>\u5982\u4f55\u4f7f\u7528\u4ee3\u7406\u670d\u52a1\u5668\u6216\u5c06\u5176\u4e0e RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09\u5173\u8054<\/h2>\n<p>\u4ee3\u7406\u670d\u52a1\u5668\u5728 RTB \u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u7279\u522b\u662f\u5728\u786e\u4fdd\u5e7f\u544a\u5546\u7684\u533f\u540d\u6027\u548c\u5b89\u5168\u6027\u65b9\u9762\u3002\u5b83\u4eec\u53ef\u4ee5\u5b9e\u73b0\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n<ul>\n<li>\u5730\u7406\u4f4d\u7f6e\u7075\u6d3b\u6027\uff1a\u4ee3\u7406\u5141\u8bb8\u5e7f\u544a\u5546\u770b\u8d77\u6765\u597d\u50cf\u4ed6\u4eec\u4f4d\u4e8e\u4e0d\u540c\u7684\u4f4d\u7f6e\uff0c\u8fd9\u5bf9\u4e8e\u5730\u7406\u5b9a\u4f4d\u5e7f\u544a\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li>IP \u8f6e\u6362\uff1a\u4ee3\u7406\u53ef\u4ee5\u8f6e\u6362 IP \u5730\u5740\uff0c\u9632\u6b62\u53cd\u6b3a\u8bc8\u7cfb\u7edf\u68c0\u6d4b\u3002<\/li>\n<li>\u5e7f\u544a\u9a8c\u8bc1\uff1a\u4ee3\u7406\u670d\u52a1\u5668\u6709\u52a9\u4e8e\u76d1\u63a7\u5e7f\u544a\u6295\u653e\u5e76\u9a8c\u8bc1\u5e7f\u544a\u662f\u5426\u6309\u9884\u671f\u663e\u793a\u3002<\/li>\n<\/ul>\n<h2>\u76f8\u5173\u94fe\u63a5<\/h2>\n<p>\u6709\u5173 RTB\uff08\u5b9e\u65f6\u51fa\u4ef7\uff09\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u4ee5\u4e0b\u8d44\u6e90\uff1a<\/p>\n<ul>\n<li><a target=\"_new\" rel=\"noopener\">IAB RTB \u9879\u76ee<\/a><\/li>\n<li><a target=\"_new\" rel=\"noopener\">AdExchanger \u2013 RTB \u7684\u6f14\u53d8<\/a><\/li>\n<\/ul>\n<p>\u603b\u4e4b\uff0c\u5b9e\u65f6\u51fa\u4ef7\u662f\u6570\u5b57\u5e7f\u544a\u4e2d\u4e00\u4e2a\u52a8\u6001\u4e14\u4e0d\u65ad\u53d1\u5c55\u7684\u9886\u57df\uff0c\u63d0\u4f9b\u7cbe\u786e\u7684\u5b9a\u4f4d\u548c\u6570\u636e\u9a71\u52a8\u7684\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3002\u4e86\u89e3 RTB \u7684\u590d\u6742\u6027\u5bf9\u4e8e\u5bfb\u6c42\u6700\u5927\u9650\u5ea6\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u6548\u679c\u5e76\u8986\u76d6\u6240\u9700\u53d7\u4f17\u7684\u5e7f\u544a\u5546\u81f3\u5173\u91cd\u8981\u3002<\/p>","protected":false},"featured_media":580127,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580126","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/glossary\/580126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media\/580127"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/cn\/wp-json\/wp\/v2\/media?parent=580126"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}