{"id":580010,"date":"2023-12-28T03:14:31","date_gmt":"2023-12-28T03:14:31","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/adware\/"},"modified":"2023-12-28T03:14:31","modified_gmt":"2023-12-28T03:14:31","slug":"adware","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/tr\/glossary\/adware\/","title":{"rendered":"Reklam yaz\u0131l\u0131m\u0131"},"content":{"rendered":"<p>\u201cReklamc\u0131l\u0131k\u201d ve \u201cyaz\u0131l\u0131m\u201d s\u00f6zc\u00fcklerinin birle\u015fimi olan reklam yaz\u0131l\u0131m\u0131, bilgisayar\u0131n\u0131zda reklam g\u00f6r\u00fcnt\u00fclemek, arama isteklerinizi reklam web sitelerine y\u00f6nlendirmek ve hakk\u0131n\u0131zda pazarlama t\u00fcr\u00fc veriler toplamak i\u00e7in tasarlanm\u0131\u015f yaz\u0131l\u0131mlar\u0131 ifade eder. \u00c7o\u011fu zaman, reklam yaz\u0131l\u0131m\u0131 \u00fccretsiz yaz\u0131l\u0131mla birlikte gelir ve geli\u015ftiricinin maliyetleri kar\u015f\u0131lamas\u0131na veya gelir elde etmesine olanak tan\u0131r.<\/p>\n<h2>Reklam Yaz\u0131l\u0131mlar\u0131n\u0131n Derinliklerini Ke\u015ffetmek<\/h2>\n<p>Reklam yaz\u0131l\u0131m\u0131, kullan\u0131c\u0131n\u0131n bilgisayar\u0131na reklamlar sunarak \u00e7al\u0131\u015f\u0131r. Bu reklamlar, pop-up reklamlar, banner&#039;lar veya taray\u0131c\u0131n\u0131n ana sayfas\u0131nda ve arama ayarlar\u0131nda yap\u0131lan de\u011fi\u015fiklikler gibi \u00e7e\u015fitli bi\u00e7imlerde olabilir. Baz\u0131 reklam yaz\u0131l\u0131mlar\u0131 yaln\u0131zca reklam g\u00f6r\u00fcnt\u00fcleyerek zarars\u0131z olsa da, di\u011ferleri daha m\u00fcdahaleci olabilir, gezinme al\u0131\u015fkanl\u0131klar\u0131n\u0131 takip edebilir ve kullan\u0131c\u0131n\u0131n izni olmadan ki\u015fisel verileri toplayabilir.<\/p>\n<h3>Reklam Yaz\u0131l\u0131m\u0131n\u0131n Temel \u00d6zellikleri<\/h3>\n<ol>\n<li><strong>Reklam G\u00f6sterimi:<\/strong> Reklam yaz\u0131l\u0131m\u0131n\u0131n temel \u00f6zelli\u011fi kullan\u0131c\u0131n\u0131n cihaz\u0131nda reklam g\u00f6r\u00fcnt\u00fclemektir.<\/li>\n<li><strong>Veri toplama:<\/strong> \u00c7o\u011fu reklam yaz\u0131l\u0131m\u0131 program\u0131, genellikle a\u00e7\u0131k izin olmaks\u0131z\u0131n kullan\u0131c\u0131 davran\u0131\u015f\u0131na ili\u015fkin verileri toplar.<\/li>\n<li><strong>Performans Etkisi:<\/strong> Reklam yaz\u0131l\u0131mlar\u0131 kaynaklar\u0131 t\u00fcketerek bilgisayarlar\u0131 ve internet ba\u011flant\u0131lar\u0131n\u0131 yava\u015flatabilir.<\/li>\n<li><strong>M\u00fcdahalecilik:<\/strong> Baz\u0131 reklam yaz\u0131l\u0131mlar\u0131 \u00f6zellikle m\u00fcdahaleci olabilir ve kullan\u0131c\u0131n\u0131n deneyimine \u00f6nemli \u00f6l\u00e7\u00fcde m\u00fcdahale edebilir.<\/li>\n<li><strong>Di\u011fer Yaz\u0131l\u0131mlarla Paketleme:<\/strong> Reklam yaz\u0131l\u0131m\u0131 s\u0131kl\u0131kla \u00fccretsiz yaz\u0131l\u0131m veya indirmelerle birlikte gelir.<\/li>\n<\/ol>\n<h3>Reklam Yaz\u0131l\u0131m\u0131 T\u00fcrleri<\/h3>\n<table>\n<thead>\n<tr>\n<th>Tip<\/th>\n<th>Tan\u0131m<\/th>\n<th>\u00d6rnek<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yasal Reklam Yaz\u0131l\u0131m\u0131<\/td>\n<td>Kullan\u0131c\u0131n\u0131n izniyle \u00fccretsiz yaz\u0131l\u0131mla birlikte gelir.<\/td>\n<td>\u00dccretsiz ara\u00e7 \u00e7ubuklar\u0131<\/td>\n<\/tr>\n<tr>\n<td>Potansiyel Olarak \u0130stenmeyen Programlar (PUP&#039;lar)<\/td>\n<td>Genellikle a\u00e7\u0131k bir izin olmaks\u0131z\u0131n \u00fccretsiz yaz\u0131l\u0131mla birlikte gelir.<\/td>\n<td>Yaz\u0131l\u0131m y\u00fckleyicilerinde gizli<\/td>\n<\/tr>\n<tr>\n<td>K\u00f6t\u00fc Ama\u00e7l\u0131 Reklam Yaz\u0131l\u0131m\u0131<\/td>\n<td>M\u00fcdahaleci, gizlili\u011fi ihlal ediyor veya sisteme zarar veriyor.<\/td>\n<td>Gizli veri toplay\u0131c\u0131lar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Kullan\u0131m, Sorunlar ve \u00c7\u00f6z\u00fcmler<\/h3>\n<ul>\n<li><strong>Kullan\u0131m\u0131:<\/strong> Reklam yaz\u0131l\u0131m\u0131 \u00f6ncelikle reklam yoluyla gelir elde etmek i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li><strong>Sorunlar:<\/strong> G\u00fcvenlik ve gizlilik kayg\u0131lar\u0131, sistem performans\u0131n\u0131n bozulmas\u0131.<\/li>\n<li><strong>\u00c7\u00f6z\u00fcmler:<\/strong> Reklam yaz\u0131l\u0131m\u0131 \u00f6nleme ara\u00e7lar\u0131n\u0131n kullan\u0131lmas\u0131, g\u00fcvenli gezinme uygulamalar\u0131 ve yaz\u0131l\u0131m y\u00fckleme s\u00f6zle\u015fmelerinin dikkatlice okunmas\u0131.<\/li>\n<\/ul>\n<h3>Reklam Yaz\u0131l\u0131m\u0131 \u00d6zellikleri ve Benzer Terimler<\/h3>\n<table>\n<thead>\n<tr>\n<th>Terim<\/th>\n<th>\u00d6zellikler<\/th>\n<th>Reklam yaz\u0131l\u0131m\u0131<\/th>\n<th>Casus yaz\u0131l\u0131m<\/th>\n<th>K\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ama\u00e7<\/td>\n<td>Kullan\u0131m amac\u0131<\/td>\n<td>Reklam<\/td>\n<td>Casusluk<\/td>\n<td>K\u00f6t\u00fc ama\u00e7l\u0131 etkinlik<\/td>\n<\/tr>\n<tr>\n<td>Onay<\/td>\n<td>Kullan\u0131c\u0131 S\u00f6zle\u015fmesi<\/td>\n<td>Bazen<\/td>\n<td>Nadiren<\/td>\n<td>HAYIR<\/td>\n<\/tr>\n<tr>\n<td>G\u00f6r\u00fcn\u00fcrl\u00fck<\/td>\n<td>Kullan\u0131c\u0131 fark\u0131ndal\u0131\u011f\u0131<\/td>\n<td>G\u00f6r\u00fcn\u00fcr reklamlar<\/td>\n<td>Gizlenmi\u015f<\/td>\n<td>De\u011fi\u015fir<\/td>\n<\/tr>\n<tr>\n<td>Risk seviyesi<\/td>\n<td>Potansiyel zarar<\/td>\n<td>D\u00fc\u015f\u00fck ila orta<\/td>\n<td>Y\u00fcksek<\/td>\n<td>Y\u00fcksek<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Gelecek Perspektifleri ve Teknolojiler<\/h3>\n<p>Reklam yaz\u0131l\u0131mlar\u0131n\u0131n gelece\u011fi, daha ki\u015fiselle\u015ftirilmi\u015f ve daha az m\u00fcdahaleci reklamlara yol a\u00e7abilecek hedefli reklamc\u0131l\u0131k ve makine \u00f6\u011frenimindeki geli\u015fmelere ba\u011fl\u0131. Ancak bu ayn\u0131 zamanda gizlilik ve veri korumayla ilgili endi\u015feleri de art\u0131r\u0131yor.<\/p>\n<h3>Proxy Sunucular\u0131 ve Reklam Yaz\u0131l\u0131mlar\u0131<\/h3>\n<p>Proxy sunucular\u0131 reklam yaz\u0131l\u0131mlar\u0131yla m\u00fccadelede \u015fu yollarla rol oynayabilir:<\/p>\n<ol>\n<li><strong>Trafi\u011fi Filtreleme:<\/strong> Proxy&#039;ler bilinen reklam yaz\u0131l\u0131m\u0131 alanlar\u0131n\u0131 engelleyebilir.<\/li>\n<li><strong>Gizlilik korumas\u0131:<\/strong> Proxy&#039;ler IP adreslerini maskeleyerek hedefli reklam yaz\u0131l\u0131m\u0131 sald\u0131r\u0131lar\u0131n\u0131 azaltabilir.<\/li>\n<li><strong>\u0130zleme ve kontrol:<\/strong> Proxy&#039;ler a\u011f trafi\u011finin izlenmesine olanak tan\u0131r, reklam yaz\u0131l\u0131mlar\u0131n\u0131n tan\u0131mlanmas\u0131na ve engellenmesine yard\u0131mc\u0131 olur.<\/li>\n<\/ol>\n<h2>\u0130lgili Ba\u011flant\u0131lar<\/h2>\n<ol>\n<li><a target=\"_new\" href=\"https:\/\/www.ftc.gov\" rel=\"noopener\">Federal Ticaret Komisyonu \u2013 Reklam Yaz\u0131l\u0131mlar\u0131n\u0131 Anlamak<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/www.eff.org\" rel=\"noopener\">Electronic Frontier Foundation \u2013 Reklam Yaz\u0131l\u0131m\u0131 ve Casus Yaz\u0131l\u0131m<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/www.cisa.gov\" rel=\"noopener\">Siber G\u00fcvenlik ve Altyap\u0131 G\u00fcvenli\u011fi Ajans\u0131 \u2013 K\u00f6t\u00fc Ama\u00e7l\u0131 Kodlara Kar\u015f\u0131 Koruma<\/a><\/li>\n<\/ol>","protected":false},"featured_media":580011,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580010","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/glossary\/580010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/glossary\/580010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/media\/580011"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/tr\/wp-json\/wp\/v2\/media?parent=580010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}