{"id":580006,"date":"2023-12-28T03:14:31","date_gmt":"2023-12-28T03:14:31","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/web-beacon\/"},"modified":"2023-12-28T03:14:31","modified_gmt":"2023-12-28T03:14:31","slug":"web-beacon","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/vi\/glossary\/web-beacon\/","title":{"rendered":"\u0110\u00e8n hi\u1ec7u Web"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 Web Beacons<\/h2>\n<p>\u0110\u00e8n hi\u1ec7u web, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 pixel theo d\u00f5i ho\u1eb7c GIF r\u00f5 r\u00e0ng, l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda nh\u1ecf, th\u01b0\u1eddng trong su\u1ed1t, \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean trang web ho\u1eb7c trong email. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t kh\u00e1c nhau. M\u1eb7c d\u00f9 \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00e8n hi\u1ec7u web \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb qua email.<\/p>\n<h2>Kh\u00e1m ph\u00e1 ch\u1ee9c n\u0103ng c\u1ee7a Web Beacons<\/h2>\n<h3>\u0110\u1ecbnh ngh\u0129a v\u00e0 ch\u1ee9c n\u0103ng<\/h3>\n<p>\u0110\u00e8n hi\u1ec7u web th\u01b0\u1eddng l\u00e0 h\u00ecnh \u1ea3nh 1\u00d71 pixel \u0111\u01b0\u1ee3c nh\u00fang v\u00e0o trang web ho\u1eb7c email. Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp n\u1ed9i dung ch\u1ee9a \u0111\u00e8n hi\u1ec7u, n\u00f3 s\u1ebd g\u1eedi th\u00f4ng b\u00e1o tr\u1edf l\u1ea1i m\u00e1y ch\u1ee7. Th\u00f4ng b\u00e1o n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin nh\u01b0 \u0111\u1ecba ch\u1ec9 IP, th\u1eddi gian xem n\u1ed9i dung v\u00e0 lo\u1ea1i tr\u00ecnh duy\u1ec7t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<h3>\u0110\u00e8n hi\u1ec7u Web ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n<ul>\n<li><strong>Theo d\u00f5i email<\/strong>: Trong email, \u0111\u00e8n hi\u1ec7u web s\u1ebd b\u00e1o c\u00e1o xem email c\u00f3 \u0111\u01b0\u1ee3c m\u1edf hay kh\u00f4ng v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c xem trong bao l\u00e2u.<\/li>\n<li><strong>Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/strong>: Tr\u00ean c\u00e1c trang web, h\u1ecd gi\u00e1m s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp trang v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau.<\/li>\n<\/ul>\n<h2>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a Web Beacons<\/h2>\n<ol>\n<li><strong>T\u00e0ng h\u00ecnh<\/strong>: K\u00edch th\u01b0\u1edbc nh\u1ecf c\u1ee7a ch\u00fang khi\u1ebfn ch\u00fang h\u1ea7u nh\u01b0 v\u00f4 h\u00ecnh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>T\u00ednh linh ho\u1ea1t<\/strong>: Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 trang web v\u00e0 email.<\/li>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong>: C\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, lo\u1ea1i thi\u1ebft b\u1ecb v\u00e0 th\u00f3i quen duy\u1ec7t web.<\/li>\n<\/ol>\n<h2>C\u00e1c lo\u1ea1i \u0111\u00e8n hi\u1ec7u web<\/h2>\n<table>\n<thead>\n<tr>\n<th>Ki\u1ec3u<\/th>\n<th>S\u1ef1 mi\u00eau t\u1ea3<\/th>\n<th>S\u1eed d\u1ee5ng chung<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0129nh<\/td>\n<td>Nh\u00fang tr\u1ef1c ti\u1ebfp v\u00e0o trang web\/email.<\/td>\n<td>Theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng c\u01a1 b\u1ea3n.<\/td>\n<\/tr>\n<tr>\n<td>N\u0103ng \u0111\u1ed9ng<\/td>\n<td>\u0110\u01b0\u1ee3c t\u1ea1o nhanh ch\u00f3ng d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<td>Theo d\u00f5i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u1ee8ng d\u1ee5ng, th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p<\/h2>\n<h3>C\u00e1c \u1ee9ng d\u1ee5ng<\/h3>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb<\/strong>: T\u00ecm hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch email<\/strong>: Gi\u00e1m s\u00e1t t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c email.<\/li>\n<\/ul>\n<h3>Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p<\/h3>\n<ul>\n<li><strong>M\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/strong>: T\u00ednh minh b\u1ea1ch v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n<li><strong>Tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o<\/strong>: M\u1ed9t s\u1ed1 tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ng\u0103n kh\u00f4ng cho \u0111\u00e8n hi\u1ec7u web t\u1ea3i, l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n<h2>Ph\u00e2n t\u00edch so s\u00e1nh v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u1ef1<\/h2>\n<h3>\u0110\u00e8n hi\u1ec7u web v\u00e0 cookie<\/h3>\n<table>\n<thead>\n<tr>\n<th>T\u00ednh n\u0103ng<\/th>\n<th>\u0110\u00e8n hi\u1ec7u Web<\/th>\n<th>B\u00e1nh quy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Hi\u1ec3n th\u1ecb<\/td>\n<td>V\u00f4 h\u00ecnh<\/td>\n<td>kh\u00f4ng \u00e1p d\u1ee5ng<\/td>\n<\/tr>\n<tr>\n<td>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp<\/td>\n<td>Gi\u1edbi h\u1ea1n t\u01b0\u01a1ng t\u00e1c<\/td>\n<td>M\u1edf r\u1ed9ng, bao g\u1ed3m c\u1ea3 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td>\u0110i\u1ec1u khi\u1ec3n<\/td>\n<td>Ng\u01b0\u1eddi d\u00f9ng kh\u00f3 ph\u00e1t hi\u1ec7n<\/td>\n<td>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 x\u00f3a ho\u1eb7c ch\u1eb7n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u0110\u00e8n hi\u1ec7u web v\u00e0 th\u1ebb JavaScript<\/h3>\n<table>\n<thead>\n<tr>\n<th>T\u00ednh n\u0103ng<\/th>\n<th>\u0110\u00e8n hi\u1ec7u Web<\/th>\n<th>Th\u1ebb JavaScript<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ea3i t\u00e1c \u0111\u1ed9ng<\/td>\n<td>T\u1ed1i thi\u1ec3u<\/td>\n<td>C\u00f3 th\u1ec3 l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh t\u1ea3i trang<\/td>\n<\/tr>\n<tr>\n<td>Ch\u1ee9c n\u0103ng<\/td>\n<td>B\u1ecb gi\u1edbi h\u1ea1n trong vi\u1ec7c theo d\u00f5i<\/td>\n<td>Nhi\u1ec1u ch\u1ee9c n\u0103ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai<\/h2>\n<ul>\n<li><strong>B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 n\u00e2ng cao<\/strong>: Ph\u00e1t tri\u1ec3n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i c\u00f3 \u00fd th\u1ee9c b\u1ea3o m\u1eadt h\u01a1n.<\/li>\n<li><strong>T\u00edch h\u1ee3p v\u1edbi AI<\/strong>: T\u1eadn d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p h\u01a1n.<\/li>\n<li><strong>Theo d\u00f5i \u0111a n\u1ec1n t\u1ea3ng<\/strong>: C\u00e1c k\u1ef9 thu\u1eadt n\u00e2ng cao \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/li>\n<\/ul>\n<h2>Vai tr\u00f2 c\u1ee7a m\u00e1y ch\u1ee7 proxy trong c\u00f4ng ngh\u1ec7 Web Beacon<\/h2>\n<p>M\u00e1y ch\u1ee7 proxy c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh \u0111\u00e8n hi\u1ec7u web:<\/p>\n<ul>\n<li><strong>T\u0103ng c\u01b0\u1eddng quy\u1ec1n ri\u00eang t\u01b0<\/strong>: B\u1eb1ng c\u00e1ch che gi\u1ea5u \u0111\u1ecba ch\u1ec9 IP th\u1ef1c, m\u00e1y ch\u1ee7 proxy c\u00f3 th\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi b\u1ecb theo d\u00f5i th\u00f4ng qua \u0111\u00e8n hi\u1ec7u web.<\/li>\n<li><strong>\u0110\u1ed9 ch\u00ednh x\u00e1c d\u1eef li\u1ec7u<\/strong>: \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y ch\u1ee7 proxy c\u00f3 th\u1ec3 gi\u00fap v\u01b0\u1ee3t qua c\u00e1c tr\u00ecnh ch\u1eb7n, \u0111\u1ea3m b\u1ea3o thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c h\u01a1n.<\/li>\n<\/ul>\n<h2>T\u00e0i nguy\u00ean b\u1ed5 sung<\/h2>\n<ol>\n<li><a target=\"_new\" href=\"https:\/\/www.ietf.org\/\" rel=\"noopener\">L\u1ef1c l\u01b0\u1ee3ng \u0111\u1eb7c nhi\u1ec7m k\u1ef9 thu\u1eadt Internet (IETF) - Web Beacons<\/a><\/li>\n<li><a target=\"_new\" href=\"https:\/\/www.w3.org\/\" rel=\"noopener\">World Wide Web Consortium (W3C) \u2013 Nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/a><\/li>\n<li><a target=\"_new\" href=\"http:\/\/www.aboutads.info\/\" rel=\"noopener\">Li\u00ean minh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u2013 Nguy\u00ean t\u1eafc v\u1ec1 \u0111\u00e8n hi\u1ec7u web<\/a><\/li>\n<\/ol>\n<p>H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 \u0111\u00e8n hi\u1ec7u web n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 ch\u1ee9c n\u0103ng, lo\u1ea1i, \u1ee9ng d\u1ee5ng v\u00e0 xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai, n\u00eau b\u1eadt m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a ch\u00fang trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 vai tr\u00f2 c\u1ee7a m\u00e1y ch\u1ee7 proxy trong vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 li\u00ean quan \u0111\u1ebfn \u0111\u00e8n hi\u1ec7u web.<\/p>","protected":false},"featured_media":580007,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580006","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary\/580006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary\/580006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/media\/580007"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/media?parent=580006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}