{"id":580126,"date":"2023-12-28T03:15:12","date_gmt":"2023-12-28T03:15:12","guid":{"rendered":"https:\/\/proxyelite.info\/glossary\/rtb-real-time-bidding\/"},"modified":"2023-12-28T03:15:12","modified_gmt":"2023-12-28T03:15:12","slug":"rtb-real-time-bidding","status":"publish","type":"glossary","link":"https:\/\/proxyelite.info\/vi\/glossary\/rtb-real-time-bidding\/","title":{"rendered":"RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)"},"content":{"rendered":"<h2>Th\u00f4ng tin t\u00f3m t\u1eaft v\u1ec1 RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h2>\n<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c (RTB) l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n n\u0103ng \u0111\u1ed9ng v\u00e0 quan tr\u1ecdng c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh trong \u0111\u00f3 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c mua v\u00e0 b\u00e1n trong th\u1eddi gian th\u1ef1c th\u00f4ng qua \u0111\u1ea5u gi\u00e1 t\u1ef1 \u0111\u1ed9ng, cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u00ean c\u01a1 s\u1edf m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p c\u1ee7a RTB, kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng, lo\u1ea1i, \u1ee9ng d\u1ee5ng, th\u00e1ch th\u1ee9c ch\u00ednh c\u1ee7a n\u00f3 v\u00e0 m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a n\u00f3 v\u1edbi m\u00e1y ch\u1ee7 proxy.<\/p>\n<h2>Th\u00f4ng tin chi ti\u1ebft v\u1ec1 RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h2>\n<h3>Ph\u00e2n t\u00edch c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h3>\n<p>RTB mang l\u1ea1i cho nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ee3i th\u1ebf ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t, \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a RTB bao g\u1ed3m:<\/p>\n<ul>\n<li>\n<p>\u0110\u1ea5u gi\u00e1 theo th\u1eddi gian th\u1ef1c: S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u00e1n \u0111\u1ea5u gi\u00e1 t\u00ednh b\u1eb1ng mili gi\u00e2y khi trang web t\u1ea3i, cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t gi\u00e1 th\u1ea7u trong th\u1eddi gian th\u1ef1c.<\/p>\n<\/li>\n<li>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c: Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee5 th\u1ec3, \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<\/li>\n<li>\n<p>Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u: RTB d\u1ef1a v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/p>\n<\/li>\n<\/ul>\n<h3>C\u00e1c lo\u1ea1i RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h3>\n<p>RTB c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau d\u1ef1a tr\u00ean kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i RTB ch\u00ednh:<\/p>\n<table>\n<thead>\n<tr>\n<th>Ki\u1ec3u<\/th>\n<th>S\u1ef1 mi\u00eau t\u1ea3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0110\u1ea5u gi\u00e1 m\u1edf<\/td>\n<td>S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c b\u00e1n \u0111\u1ea5u gi\u00e1 cho ng\u01b0\u1eddi tr\u1ea3 gi\u00e1 cao nh\u1ea5t.<\/td>\n<\/tr>\n<tr>\n<td>Ch\u1ee3 t\u01b0 nh\u00e2n<\/td>\n<td>Phi\u00ean \u0111\u1ea5u gi\u00e1 ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1eddi n\u01a1i b\u00e1n kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o cao c\u1ea5p.<\/td>\n<\/tr>\n<tr>\n<td>Giao d\u1ecbch \u01b0u ti\u00ean<\/td>\n<td>Giao d\u1ecbch tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/td>\n<\/tr>\n<tr>\n<td>Tr\u1ef1c ti\u1ebfp theo ch\u01b0\u01a1ng tr\u00ecnh<\/td>\n<td>Giao d\u1ecbch tr\u1ef1c ti\u1ebfp t\u1ef1 \u0111\u1ed9ng, b\u1ecf qua \u0111\u1ea5u gi\u00e1.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>C\u00e1ch s\u1eed d\u1ee5ng RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c), c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p<\/h3>\n<p>M\u1eb7c d\u00f9 RTB mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0ng n\u00f3 c\u0169ng \u0111i k\u00e8m v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c. C\u00e1c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p bao g\u1ed3m gian l\u1eadn qu\u1ea3ng c\u00e1o, an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng xem. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00e1c c\u00f4ng c\u1ee5 x\u00e1c minh qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t hi\u1ec7n gian l\u1eadn n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch s\u1eed d\u1ee5ng RTB c\u0169ng nh\u01b0 c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p li\u00ean quan:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u1ee8ng d\u1ee5ng<\/th>\n<th>Th\u1eed th\u00e1ch<\/th>\n<th>C\u00e1c gi\u1ea3i ph\u00e1p<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau<\/td>\n<td>Gian l\u1eadn qu\u1ea3ng c\u00e1o, v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng xem.<\/td>\n<td>C\u00f4ng c\u1ee5 x\u00e1c minh qu\u1ea3ng c\u00e1o, ph\u00e1t hi\u1ec7n gian l\u1eadn.<\/td>\n<\/tr>\n<tr>\n<td>Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/td>\n<td>M\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o.<\/td>\n<td>Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<\/tr>\n<tr>\n<td>Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng<\/td>\n<td>T\u00edch h\u1ee3p d\u1eef li\u1ec7u, t\u1ed1i \u01b0u h\u00f3a s\u00e1ng t\u1ea1o.<\/td>\n<td>N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c thu\u1eadt ng\u1eef t\u01b0\u01a1ng t\u1ef1<\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e2n bi\u1ec7t RTB v\u1edbi c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan kh\u00e1c trong h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t so s\u00e1nh:<\/p>\n<table>\n<thead>\n<tr>\n<th>Thu\u1eadt ng\u1eef<\/th>\n<th>S\u1ef1 mi\u00eau t\u1ea3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/td>\n<td>Mua qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean \u0111\u1ea5u gi\u00e1 trong th\u1eddi gian th\u1ef1c.<\/td>\n<\/tr>\n<tr>\n<td>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh<\/td>\n<td>Mua qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng, bao g\u1ed3m RTB.<\/td>\n<\/tr>\n<tr>\n<td>Trao \u0111\u1ed5i qu\u1ea3ng c\u00e1o<\/td>\n<td>N\u1ec1n t\u1ea3ng \u0111\u1ec3 mua v\u00e0 b\u00e1n kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o.<\/td>\n<\/tr>\n<tr>\n<td>K\u1ebft n\u1ed1i<\/td>\n<td>T\u1ed5ng h\u1ee3p kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u trang web.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Quan \u0111i\u1ec3m v\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai li\u00ean quan \u0111\u1ebfn RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h2>\n<p>T\u01b0\u01a1ng lai c\u1ee7a RTB \u0111\u1ea7y h\u1ee9a h\u1eb9n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y s\u1eb5n s\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u. Ngo\u00e0i ra, s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 Internet v\u1ea1n v\u1eadt (IoT) s\u1ebd t\u1ea1o ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi cho c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c.<\/p>\n<h2>C\u00e1ch s\u1eed d\u1ee5ng ho\u1eb7c li\u00ean k\u1ebft m\u00e1y ch\u1ee7 proxy v\u1edbi RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c)<\/h2>\n<p>M\u00e1y ch\u1ee7 proxy \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong RTB, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh \u1ea9n danh v\u00e0 b\u1ea3o m\u1eadt cho nh\u00e0 qu\u1ea3ng c\u00e1o. Ch\u00fang k\u00edch ho\u1ea1t nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li>T\u00ednh linh ho\u1ea1t c\u1ee7a v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd: Proxy cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n nh\u01b0 th\u1ec3 h\u1ecd \u0111ang \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau, \u0111i\u1ec1u n\u00e0y c\u1ea7n thi\u1ebft cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd.<\/li>\n<li>Xoay v\u00f2ng IP: Proxy c\u00f3 th\u1ec3 xoay v\u00f2ng \u0111\u1ecba ch\u1ec9 IP, ng\u0103n ch\u1eb7n s\u1ef1 ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ec7 th\u1ed1ng ch\u1ed1ng l\u1eeba \u0111\u1ea3o.<\/li>\n<li>X\u00e1c minh qu\u1ea3ng c\u00e1o: M\u00e1y ch\u1ee7 proxy gi\u00fap gi\u00e1m s\u00e1t v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 x\u00e1c minh r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 d\u1ef1 \u0111\u1ecbnh.<\/li>\n<\/ul>\n<h2>Li\u00ean k\u1ebft li\u00ean quan<\/h2>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 RTB (\u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c), h\u00e3y xem x\u00e9t kh\u00e1m ph\u00e1 c\u00e1c t\u00e0i nguy\u00ean sau:<\/p>\n<ul>\n<li><a target=\"_new\" rel=\"noopener\">D\u1ef1 \u00e1n IAB RTB<\/a><\/li>\n<li><a target=\"_new\" rel=\"noopener\">AdExchanger \u2013 S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a RTB<\/a><\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, \u0110\u1eb7t gi\u00e1 th\u1ea7u theo th\u1eddi gian th\u1ef1c l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o theo h\u01b0\u1edbng d\u1eef li\u1ec7u v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a RTB l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>","protected":false},"featured_media":580127,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-580126","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary\/580126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/glossary\/580126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/media\/580127"}],"wp:attachment":[{"href":"https:\/\/proxyelite.info\/vi\/wp-json\/wp\/v2\/media?parent=580126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}